The Life, A Photo Adventure
A mix of Tradition and outright abandon
Many of the photos you see throughout this website were shot by renowned outdoor lifestyle photographer Matthew Turley in three locations. The first of which was Zermatt, Switzerland. Here, Turley shot Fabien Barel, Sabrina Jonnier, Didier Défago and Joonas Karhumaa, all living the life. On the surface, Zermatt is exactly what you'd expect an alpine town to be: dark-wood chalets, little stone bridges, European cafes and breathtaking backdrops, including the Matterhorn.
Less known about Z ermatt, though, is the deep sense of tradition. No cars are allowed in town. So it's all walking. In snow. Everywhere. There are also strict building codes to preserve the charm. So little buildings with little rooms abound. These things take some getting used to, but it's definitely worth it. What's also worth it are the outrageous opportunities for snow sports and mountain biking.
Adrenaline junkies flock to Z ermatt for its steep terrain and knee-burning runs. At 12,500 ft,the famous Klein Matterhorn lift is the highest cable car lift in the world. You can only go down from there, and should you choose to go all the way back to Z ermatt, you're in for an amazingly long run — a whopping 7,250 vertical feet. To give you some perspective, many resorts brag about 4,000 ft vertical runs.
Of course, all the way down you'll see beautiful scenery mixed in with lots of wild fun, punctuated by the occasional "woot-woot!" of an airborne snowboarder.
The down-under ski scene
When most outsiders think of Australia, they think of colorful individualists, the rugged outback, ocean sports and perhaps wine—take it as a sign of their effective tourism campaigns. But there's more to the continent than hearty steaks, boomerangs, surfing and didgeridoos.
There are also lively ski resorts, boasting quality runs, like Mount Buller in Victoria. And this proved to be the perfect location to shoot freestyle aerial skier, Lydia Lassila. Being her hometown resort, she was an excellent host and guide. At 1,375 meters, it's high enough to get plenty of snow in the winter, and it's just a 3-hour drive from Melbourne. The Australians' love of action
sports is readily apparent at Mount Buller, which has the requisite half-pipes and terrain parks demanded by freestylers, as well as leisurely intermediate runs that wind through the snow-laden eucalyptus.
A bit farther to the east is beautiful Charlotte Pass in New South Wales. This popular resort is at 1,837 meters and features the highest-altitude permanent settlement in all of Australia. The terrain isn't as steep as anything you'd find in Europe or America, but it's steep enough to get your snowboarding fix. And hey, it's just kind of cool to say you went snowboarding in Australia, eh mate.
Playground of the pacific northwest
The USA stop for Bollé's photo shoot was in the Hood river area of Oregon. This fertile recreational Mecca draws outdoor adventurers from all over the world, including our very own Seth Wescott, Lindsey Jacobellis, Mirjam Jaeger and Chris Legh.
The hub of activity for the area is the charmingly rustic town of Hood river, which is perched on a hill on the Oregon side of the Columbia river. The big draw here is the Columbia river Gorge, which creates a wind tunnel like none other. The Gorge alternately channels cool coastal air inland and warm, dry air west towards the coast. This results in one of the best windsurfing and kite-boarding spots in the world—with consistent, strong winds throughout the year.
A short drive to the south looms Mount Hood, which is where Matthew Turley captured the snow and cabin shots you see in the catalog. This dormant volcano (and let's hope it stays that way) provides one of the best snowboarding, skiing and hiking opportunities on the West Coast. Due to its relative proximity to the coast, it gets consistent and heavy precipitation. World-class athletes across the globe come here for its steep pitch and reliable snow. The fact that it's open for snowboarding in the summer should give you an indication of just how much snow the mountain holds.